• Communication strategy

• Brand strategy

• Content strategy

Having worked as a consultant on both the agency side and in-house, I understand the push and pull for leaders of marketing and communications.

Working closely with leadership teams as a strategic advisor, I help define challenges, shape strategies, and co-create solutions.

My expertise ranges from translating business objectives into clear messaging, defining brand narrative and positioning, to planning and creating impactful content.

• PR strategy

• Media outreach

• Coverage reporting

With several years of experience from leading PR agencies, I have developed an editorial eye for identifying and writing compelling media stories.

I help clients shape narratives, identify the right journalists and outlets, and craft stories that are timely, relevant, and true to brand.

From planning and pitching stories to writing press materials and tracking coverage, I manage PR with intention and prioritise quality coverage and long-term impact.

• Photography

• Videography

• Writing

With a sharp pen and creative eye, I create content that is both visually engaging and strategically aligned with the client’s brand.

From concept to delivery, I bring brand stories to life through high-quality, purposeful content tailored to each media channel.

Working across photography, videography, and writing, I craft content that is cohesive and communicates with clarity and style.